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(fashion news) H&M, Hennes & Mauritz AB, the Swedish international retailer, known for fashion and quality at the best price in a sustainable way opened doors to its third store in India at Ambience Mall, Gurgaon today. Over 300 eager shoppers queued up with their friends and family early in the morning to shop the brand’s latest spring collections.

Janne Einola, Country Manager at H&M India along with area manager Mikko Alatalo, store manager Charvi Ghai and supporting store manager Juliet Odom threw celebrations into full swing with the ribbon cutting ceremony and welcomed an excited crowd of H&M lovers into the store. The first fashionista in line was awarded a gift card of INR 7,000 while the next two fashionistas received a gift card of Rs.5,000 and Rs. 3,000 respectively.

Those in queue grooved to the beats of the DJ Sasha in the central atrium of the mall, along with surprise performances by the H&M store staff. The first 200 fashionistas in queue received limited edition H&M goodie bags and gift cards worth Rs. 1000.

“After having successfully launched two stores in Delhi, we are very happy to launch in Gurgaon. It is very exciting to see the enthusiasm from the customers here and we look forward to welcoming them to their favourite shopping destination” elaborated Janne Einola, Country Manager, H&M Hennes & Mauritz Pvt. Ltd.

H&M’s new store at Ambience Mall, Gurgaon carries a complete range of fashion and accessories for women, men, and children with new items arriving in the store daily. This is also the first store in the country to carry a larger selection of H&M’s concepts, such as H&M’s maternity line called H&M Mama and the plus-size collection, H&M+. The store will be open from 10AM-10PM on all days.