(fashion news) Nishka Lulla in collaboration with Clinique launched new ‘Pop Artistry’ collection at the Clinique store, Palladium Mall, Lower Parel.
Sonal Chauhan, Mandana Karimi, Fashion stylist Aastha Sharma played the muses for the designer as she launched a new range of Pop artistry collection in collaboration with Clinique.Clinique has launched a campaign globally where they have created an interactive music video; Play with Pop with Pop Artist, Zara Larson.
The featured genres in the music are Acoustic, Pop, Dance, and Country, and through this Clinique is showcasing how women express a different emotion or side of themselves when changing their lipstick. In India, Clinique has collaborated with the young and vibrant Nishka Lulla, where she has created 4 looks to complement each shade from their Pop Artistry collection.
Each of the genre versions in PLAY WITH POP identifies with a different make up look and has its own tone of voice.
· Bare: Acoustic Nude, featuring Clinique Pop Lacquer Lip Colour & Primer in Wink Pop. It’s the most natural of the looks and the most intimate of the performances.
· Bold: Country Red, featuring Clinique Pop Lip Colour & Primer in Cherry Pop. A country version with an edge, expressed through a bold lip and eye look.
· Sweet: Pop Pink, featuring Clinique Pop Glaze Sheer Lip Colour & Primer in Bubblegum Glaze. A colourful version with a female power pop star tone.
· Vixen: Dance Plum, featuring Clinique Pop Lip Colour & Primer in Berry Pop. A vixen-like look with a tough and fiery voice.