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Sidharth Malhotra becomes first ever actor to endorse female cosmetic brand for cause

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Sidharth Malhotra becomes first ever actor to endorse female cosmetic brand for cause – Sidharth stars in the brand’s unique marketing campaign strategy!

Actor Sidharth Malhotra stars in the brand’s unique and disruptive marketing campaign strategy, where a male celebrity is the face of a makeup campaign – for the first time ever. Drawing attention to the cruelty-free philosophy of MyGlamm, Sidharth Malhotra being the sport that he is, said he liked the tongue-in-cheek approach of the #TestedOnSid campaign, which highlights the ‘Guilt-free Glamour’ aspect of the brand.

Talking about the same, Sidharth said, “I first thought I had heard wrong when a makeup brand wanted to feature me in their campaign. I mean, it’s one thing to be a metrosexual man, but makeup? Really? Then I saw the premise, which is #TestedOnSID, and signed up as a willing guinea pig because I’d any day sign up for a product that is not tested on animals. I think the colours represent today’s young ladies: confident, strong, self-assured, and unafraid to express themselves. I hope their men clear the ‘test’ with flying colours.’’

On the work front, Sidharth has started shooting for ‘Marjaavan’. The action-romance drama is slated to release on October 2, 2019. The actor will also be seen in ‘Jabariya Jodi’ opposite Parineeti Chopra.

Sidharth Malhotra becomes first ever actor to endorse female cosmetic brand for cause



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